help yourself
Kraft mac and cheese is the ultimate comfort food. When bad days happen, a little mac makes everything a little better.
huggable billboard
After philly’s tough super bowl loss, the melancholy city was in need of some serious comfort. so we showed up and offered them exactly what they needed:
warm hugs & warm mac.
animated films
we also made a series of films hero-ing the iconic noodle shape as the catalyst for comfort.
this is in fact me on the mic. get you a copywriter who can do both.