Partly an interview, partly a concert, fully a bathroom – this is Shower Sessions: Progressive’s first go at content for the sake of content. The goal was to reach young homeowners who are passionate about music in a non-advertisey way.
So we took to the loo.

In the podcast’s first season, Grammy winner St. Vincent passes the mic to six hand-selected emerging artists. They chat and perform from the natural soundbooth of the home: the shower. We created 6 episodes as well as 50+ pieces of content for social and digital channels.

Grammy award-winning artist, multi-instrumentalist, producer, and musical icon. St. Vincent was Shower Sessions’ first leading lady. A spiritual guide for the musical up-and-comers and a partner to us. She gave season one the touch of weird it needed.

featured artists

Six up-and-coming artists sat in a tub with St. Vincent talking about life, careers, water brand preferences, pee habits and the sorts. Then, each musician performed a few songs right there in the shower.

PRESS

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Pitchfork
Rolling Stone
Flood Magazine